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Apr 11, 2022
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which usually involves the active engagement of your staff. This has led to the emergence of hybrid approaches where some functions are outsourced and others are supplemented by available internal resources. Repair Whatever approach you take to developing and implementing your social media strategy, remember the most basic truth. A flawed strategy, no matter how enthusiastically it is implemented, will not produce the desired results. A brilliant strategy that is only partially implemented either. Consistency matters – to see results, you need to stick to the program. Suppose you are not seeing the results you expected. What are you doing? That's where troubleshooting comes in. If you've measured the implementation and the impacts, you'll be in a great position to figure out employee email list where the problem is and what you might be able to do about it. Start with the implementation (Activity). Did this actually happen? Did you get the desired increase in visibility (Reach)? Did they translate into the business results you were looking for Results By following this chain of actions and impacts, you can often uncover an obvious problem. And of course, properly diagnosing the problem is the first step to solving it. Click to play the video Download the Marketing Planning Guide: Third Edition One last thought Social media marketing has become an increasingly important tool in the toolbox of professional
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