The largest target group is 'the millennials', followed by Generation Z, X and the boomers. In short, nearly 75% of the world's population will be using AR and VR apps by 2025. The role of AR filters Companies implement AR filters to make shopping via the internet (social) easier for consumers. For example, you can virtually try on new glasses and try lipstick for a while. It is expected that many more applications will be added. In addition to shopping, there are also apps that make it possible to place objects in a room, such as a car, which you can then walk around and 'sit in'.
By means of AR Filters you lift your (video) content to the next level . Research has shown that people watch AR videos 4 times longer (75 seconds) than regular mobile videos. AR also has a higher stickiness factor. The content stays with the target group 70% longer than non-AR. Also read: Inspiration! 3 formats for social media content metaverse Metaverse is one of the most discussed job function email list topics of 2021. Although Facebook took the first place with the announcement of the new era and its new brand name Meta, this topic has of course been alive for some time for the business sector that develops and offers AR/VR products and services. What about Second Life, from 2003! Brands are also starting to sniff the metaverse.
For example, Nike and Zara have already launched stores within the CEEK metaverse application. Nike even bought a studio specializing in designing "shoes for the metaverse." Will a whole new digital commercial revenue model, including the accompanying advertising culture, open up in the future? We think so. Trend for social advertising. Source: Advertising . 2. The end of third-party cookies is (finally) in sight! Google announced years ago that they were going to ban third-party cookies from their browsers. They have postponed it until 2023 for now . So we still have 12 months to prepare for this. What effects will this have on social advertising?