Jul 30, 2022
In Your Shed's upcoming event.
As a fledgling small online retailer, the biggest headache is nothing more than the competition with big brands! As you can imagine, retailers like Amazon and John Lewis dominate the top SERPs for almost any trade search term. As a small retailer, it's undeniable that these brands at the top of the SERPs can have an impact on sales (as long as you do have the right product, at the right price), however, it's easy to give up and simply assume it's forever It's impossible to knock them down from the top. It's not like that. One of the most common discussions email list between SEO and ecommerce store owners is the whole concept of this release. Smaller stores usually offer a wider range of (high quality) products in a specific niche, often with a very superior level of experience and service. They are experts in their respective fields, but these brands outdid them and "stealed" their sales. Of course, these retailers may earn top rankings in the SERPs, you just need to understand why they rank, be smart, and have a plan in place. Big brands do SEO differently than the rest of us It 's important to know that in many cases, big brands do SEO a little differently than most ecommerce stores. Why? Because they benefit from a very high domain authority. These brands from Amazon, eBay, John Lewis and others are also regularly featured on TV and news outlets.