A marketing mindset is simply the expansion of your value proposition and awareness into the relationships and assets that already exist within your business and sphere of influence. You already have what you need to become a master rainmaker; you just have to leverage your existing assets for the opportunities that await you. Third, get some help. There are coaches, consultants, books, experts, all sorts of people out there who can help you get started. You're an expert at the email list law not marketing. If you want to cut years off your learning curve, cut down on failures and save thousands of dollars, get the expert advice you need. Fourth, the key ingredients of any marketing plan include: (i) strategic planning, (ii) tactical execution, and (iii) follow-up. Woody Allen may believe that half of life's success is just showing up, but real achievement come s from preparation and follow-up. Marketing cannot be performed as a shotgun approach like the occasional power lunch or attending a dreaded networking event. You wouldn't prepare for a deposition or trial without a plan; why implement a marketing plan without the same thought process. Every aspect of your client development plan must address your long and short-term goals, your strengths, niche, and what you want out of your business.